Agency of the Year 2022

Now in its 4th year, Ad World Masters Agency of the Year 2022 is designed to recognise the most outstanding and accomplished agencies in the industry. The results of the competition are categorised by country, identifying businesses with exceptional creativity, innovation and excellence in each region.

Any agency can enter this year-long competition to find the best in the industry. Throughout the year, Ad World Masters gather data on the entrants to assess their performance.

Calculating the best of the best

Over the year, Ad World Masters ranked 12,322 across 81 countries, using a combination of crowdsourced, raw and verified data to create a holistic picture of each agency. Their state-of-the-art AI scoring algorithm uses more than 160 data points for its calculation, with parameters being checked as often as up to every 12 hours.

The result of the calculation is an Agency Score between 0 and 10. This number represents both the current performance and future potential of the agency, and allows for a fair comparison of boutique companies alongside huge international agencies. Only Elite Agencies scoring 8.5 or higher in their rankings are awarded the title of Agency of the Year.

The results are in…

This year, only 1,132 agencies worldwide received an award. That’s less than 10% of all agencies reviewed. DWH was one of the lucky few to be awarded Silver status, with an overall Agency Score of 8.9 out of 10.

Here’s how the three award categories are broken down:

  • Gold: Agency Scores ≥ 9.2
  • Silver: Agency Scores ≥ 8.7
  • Bronze: Agency Scores ≥ 8.5

The 2022 results for the UK saw 20 Gold, 83 Silver and 36 Bronze awards for agencies representing the very best in the industry.

Looking for an award-winning marketing agency?

The DWH team prides itself on being small but mighty, and receiving this accolade yet again goes to show that we can hang with the biggest names in the industry.

If you’d like to benefit from the experienced touch of an agency that complex AI calculations has deemed to be Elite, get in touch with DWH. We can help you with everything from creating a new brand identity to turning that new brand into an effective social media presence.